The Canadian flag, a long-standing symbol of national pride, is experiencing a resurgence in popularity as Canadians respond to recent comments made by former U.S. President Donald Trump. His suggestion that Canada should become the 51st state of the United States has sparked a wave of patriotism across the country, prompting many to reclaim the Maple Leaf as a representation of their national identity.
February 15 marks the 60th anniversary of the Canadian flag, which was first raised in 1965. In light of this milestone, Minister Pascale St-Onge emphasized the importance of celebrating the flag and its significance to Canadians. “This national emblem represents the values we all cherish — generosity, openness, respect, and equality,” she stated, highlighting how the flag connects citizens to their shared identity and pride.
A recent Leger poll revealed that 85 percent of Canadians feel a renewed sense of pride in their nationality, a sentiment that has been amplified by Trump’s rhetoric. Political science lecturer Stewart Prest noted that the flag is increasingly viewed as a symbol of tolerance and inclusion, particularly in contrast to the United States. He remarked that the flag has come to represent a unified Canadian identity, appealing to people across the political spectrum.
In a show of solidarity, former prime ministers Joe Clark, Kim Campbell, Jean Chrétien, Paul Martin, and Stephen Harper issued a joint statement urging Canadians to display their flags with pride on Flag Day. “Let’s show the world that we are proud of our history and proud of our country,” they declared.
The surge in flag sales reflects this growing nationalism. Judy Denham, owner of the Saskatoon Flag Shop, reported a significant increase in demand since Trump’s comments, stating, “There definitely is an influx of people buying Canadian flags right now.” In one day, her store achieved sales that typically take a week to reach. Other businesses, like Flags Unlimited, have also reported doubling their flag sales compared to the previous year.
Candice Mauro, president of Process Colour in Calgary, echoed these observations, noting that many customers are purchasing flags for their properties or backyard poles. She mentioned that the desire to express Canadian pride has led to an increase in sales, particularly in response to the political climate in North America.
As Canadians prepare to celebrate Flag Day, the Maple Leaf continues to serve as a powerful symbol of national unity and pride, reminding citizens of their shared values and identity in the face of external challenges.