Protests erupted outside Tesla showrooms across the country over the weekend, as demonstrators voiced their opposition to CEO Elon Musk’s involvement with the Department of Government Efficiency (DOGE). This movement, called "Tesla Takedown," organized rallies in cities like Washington D.C. and Boston, urging supporters to divest from Tesla and abandon the brand altogether.
The group behind the protests aims to encourage people to sell their Teslas and dump their Tesla stock. Their message is clear: they believe that hurting Tesla will hinder Musk’s influence and, in turn, help protect lives and democracy. On their website, they call on Americans to take action at Tesla showrooms, stating, “Sell your Teslas, dump your stock, join the picket lines.”
In addition to their protests, the group has provided resources for individuals looking to divest from Tesla, including a list of funds that hold Tesla stock. This campaign has gained traction, especially among some Democrats and celebrities who have publicly switched from Tesla to other car brands since Musk’s political endorsements.
One notable figure, Senator Mark Kelly from Arizona, shared his decision to part ways with his Tesla in a video. He expressed frustration over how his car had become a political symbol. "Every time I get in this car, it reminds me of just how much Elon Musk and Donald Trump are doing to our country," Kelly said.
The protests reflect a growing divide among Tesla’s customer base, particularly as Musk’s political stances have drawn criticism. Some supporters of the protests believe that Musk’s actions are detrimental to social programs and public welfare. Meanwhile, Musk has received support from some political figures, including former President Trump, who criticized the backlash against Tesla and labeled attacks on the company as domestic terrorism.
As the protests continue, the "Tesla Takedown" movement is gaining attention, highlighting the intersection of business, politics, and public sentiment in today’s climate.