DHS Secretary Kristi Noem has launched a significant nationwide advertising campaign aimed at deterring illegal immigration into the United States. In a bold statement reflecting the administration’s hardline stance, Noem warned potential illegal entrants, "Don’t even think about it," emphasizing the risks of deportation they would face.
The campaign, which is backed by a multimillion-dollar budget, was announced on Monday. Noem’s message is clear: those considering illegal entry into the U.S. should reconsider, as they will be subject to immediate deportation and barred from returning. She stated, "This serves as a strong warning to criminal illegal aliens to not come to America. If they do, they will be hunted down and deported."
In her announcement, Noem conveyed a direct message from President Trump, reinforcing the administration’s commitment to strict immigration enforcement. "If you come to our country and you break our laws, we will hunt you down," she declared. Noem criticized previous leadership for allowing what she described as an influx of drugs and violent criminals, vowing that such policies would no longer be tolerated under her watch.
The ad campaign is part of a broader initiative by the Trump administration to tighten border security and curb illegal immigration. This includes the deployment of military resources, resuming construction of the border wall, and ending certain immigration programs established during the previous administration. Noem emphasized that securing the border is a top priority for the Department of Homeland Security (DHS).
At her confirmation hearing, Noem highlighted her commitment to addressing various aspects of the DHS mission, including cybersecurity and disaster relief, but reiterated that immigration enforcement is paramount. She also expressed her intention to work closely with Tom Homan, the White House’s border czar, who has been tasked with leading deportation efforts.
As part of her strategy, Noem has previously taken a firm stance against accepting migrants from the Biden administration and has engaged the National Guard in border operations. Her actions and the new ad campaign illustrate the administration’s aggressive approach to immigration policy, reflecting a significant shift from previous practices.
The campaign is expected to reach both domestic and international audiences, targeting potential immigrants with a stark warning about the consequences of illegal entry into the U.S. Noem’s statements underscore the administration’s resolve to restore what it views as law and order at the borders, aiming to reassure American families of their safety and security.