In a surprising turn of events in the California governor’s race, Stephen Cloobeck, a wealthy Democratic businessman, has filed a lawsuit against former Los Angeles Mayor Antonio Villaraigosa. The lawsuit centers around Villaraigosa’s use of the phrase "proven problem solver" in his campaign materials.
Cloobeck, who has made his fortune in real estate and hospitality, claims that he has been using the phrase since March 2024 and has applied for a federal trademark for "I am a proven problem solver." He argues that the phrase has gained significant recognition and goodwill associated with his campaign. Cloobeck is concerned that voters might confuse Villaraigosa’s campaign with his own due to the shared slogan.
The lawsuit was sent to Villaraigosa via text on Tuesday, although the former mayor has not yet been officially served. Cloobeck’s legal action follows what he describes as a lack of response from Villaraigosa to his requests for communication, including texts and calls. He expressed disappointment, saying that their past friendship should have facilitated a discussion before resorting to legal measures.
Villaraigosa’s campaign responded with disbelief, calling the lawsuit "ludicrous" and a "joke." A campaign strategist criticized Cloobeck’s actions, suggesting that it is unreasonable to claim ownership of a phrase commonly used by politicians. The strategist emphasized that Villaraigosa’s campaign is built on his record as a problem solver, and they view Cloobeck’s lawsuit as an attempt to stifle political expression.
Legal experts have weighed in on the matter, suggesting that Cloobeck’s case may struggle to succeed. They note that trademarking a phrase like "proven problem solver" in a political context is challenging, as such phrases are typically considered too generic. One professor of election law remarked that the lawsuit seems more like a political maneuver than a legitimate legal claim.
As both candidates move forward in the increasingly crowded field for the 2026 gubernatorial race, this legal dispute adds an unexpected layer to their competition. Cloobeck and Villaraigosa are among several Democrats vying to replace the termed-out Gov. Gavin Newsom. The outcome of this lawsuit could have implications not only for their campaigns but also for how political phrases are used in future elections.