In a surprising turn in California’s 2026 governor’s race, a wealthy Democratic businessman is suing former Los Angeles Mayor Antonio Villaraigosa over a common campaign phrase. Stephen Cloobeck, a philanthropist and real estate mogul, claims that Villaraigosa’s repeated use of the phrase "proven problem solver" infringes on his attempt to trademark "I am a proven problem solver."
Cloobeck filed the lawsuit this week after he texted it to Villaraigosa, although the former mayor has not yet been formally served. According to the lawsuit, Cloobeck has been using the phrase since March 2024, and he argues that it has gained significant recognition associated with his campaign. He expresses concern that voters might confuse Villaraigosa’s campaign with his own due to the similarity in messaging.
Both Cloobeck and Villaraigosa are competing in a crowded Democratic primary to replace Governor Gavin Newsom, who is term-limited. Villaraigosa’s campaign team responded to the lawsuit with disbelief, calling it "ludicrous" and suggesting that it reflects poorly on Cloobeck. Campaign strategist Josh Pulliam stated, "This lawsuit is a joke. Antonio launched his campaign on his record as a proven problem solver, and Cloobeck wants to prevent him from saying that?"
Cloobeck, who has known Villaraigosa for 25 years, claims he tried to resolve the issue amicably before resorting to legal action. He expressed his frustration over Villaraigosa’s lack of response to his attempts to communicate. "You can be friends and have a business disagreement," Cloobeck said.
Legal experts seem skeptical about the lawsuit’s chances. Jessica Levinson, an election law professor, noted that trademarking a phrase commonly used in politics is challenging. She believes the lawsuit may be more of a political maneuver than a legitimate legal claim.
As the campaign heats up, this unusual legal battle adds another layer of intrigue to an already competitive race for California’s top office.