Labubu dolls have taken the world by storm, captivating hearts and sparking debates over their charm. Created by the Chinese toy company Pop Mart, these quirky, elf-like characters have become a global sensation, attracting fans from all walks of life, including celebrities like Rihanna, Dua Lipa, and Kim Kardashian.
The journey of Labubu began as a character in "The Monsters" toy series, designed by Hong Kong artist Kasing Lung. The dolls feature a unique look with pointy ears, big eyes, and a cheeky grin displaying nine teeth. While some find them adorable, others see them as strange. Regardless, their popularity has skyrocketed, with fans lining up for hours to get their hands on these collectibles.
In the past year, Labubu’s fame has nearly tripled Pop Mart’s profits, providing a much-needed boost to Chinese soft power following the pandemic. The dolls have become a symbol of creativity and culture, showcasing Chinese artistry to the world.
Labubu is not just a single character; it’s part of a broader universe that includes other characters like Zimomo and Tycoco. The dolls come in various series, each with its own theme, such as "Big into Energy" and "Exciting Macaron." Their appeal lies not only in their design but also in the excitement of collecting them, especially as many are sold in blind boxes, where buyers don’t know which doll they will get until they open the package.
Pop Mart, which started as a variety store in Beijing in 2010, has seen significant growth thanks to the success of Labubu. The company went public on the Hong Kong Stock Exchange in December 2020, and its shares have soared over 500% in just one year. Today, Pop Mart operates over 2,000 vending machines worldwide, making Labubu dolls accessible in more than 30 countries, from the United States to Singapore.
Labubu’s rise to fame coincided with a post-pandemic desire for escapism, resonating particularly with young adults. The dolls became a hit in late 2022, and their popularity surged in 2024 when celebrities began showcasing them on social media. This trend has made Labubu a must-have accessory, often seen clipped to designer bags or featured in viral videos.
Despite the frenzy, the exact reason behind Labubu’s appeal remains a mystery. Analysts note that the dolls symbolize a blend of charm and chaos, reflecting a desire for imperfection in a world that often feels too polished. As Labubu continues to gain traction on social media, collectors eagerly share their experiences and unboxing videos, further fueling the craze.
In a surprising twist, the demand for Labubu dolls has led to a rise in counterfeit products, with Chinese customs recently seizing over 70,000 fake dolls. This highlights the dolls’ immense popularity and the lengths to which fans will go to own an authentic piece of the Labubu phenomenon.
As the world watches this trend unfold, Labubu stands as a testament to the power of creativity and the ability of a simple toy to unite people across cultures and borders.