Protests erupted outside Tesla showrooms and service centers across the United States on Saturday, March 15, 2025. Organizers aimed for a significant show of force as part of the "Tesla Takedown" campaign. This initiative seeks to challenge CEO Elon Musk’s influence, particularly due to his controversial role in the Trump administration.
The protests, which organizers hope will be the largest yet, are part of a broader movement against Musk’s actions that many view as harmful. The Tesla Takedown campaign has been encouraging supporters to boycott the electric vehicle maker by selling their Tesla cars and stocks. Organizers claim that thousands of grassroots groups are involved in this decentralized effort.
Joel Lava, a protest leader in Los Angeles, expressed that the movement is fueled by frustration over Musk’s initiatives, such as the DOGE program, which critics say undermines government agencies and infrastructure. "He’s literally destroying our country’s infrastructure," Lava stated, emphasizing the need to hit Musk where it hurts—his wealth tied to Tesla.
Protesters have voiced a range of grievances against Musk. These include his perceived attacks on diversity, a gesture interpreted as a Nazi salute during a public event, and his support for far-right political parties. Activists have been vocal about their desire to tarnish Tesla’s brand as a way to diminish Musk’s power.
While the protests have been largely peaceful, there have been reports of violence directed at Tesla properties. Some vehicles and dealerships have suffered vandalism and arson attacks. The Tesla Takedown movement insists that participants are committed to nonviolence and oppose property destruction.
Musk has responded to the protests by targeting community activists involved in organizing the demonstrations. Valerie Costa, a leader in the movement, reported receiving threats after Musk accused her of criminal activity without evidence. She noted the dangers of being publicly labeled a criminal by someone as powerful as Musk.
As the protests continue, the impact on Tesla’s reputation and Musk’s political standing remains uncertain. While sales have dipped and investor confidence has waned, analysts suggest that the recent announcement of tariffs on imported cars could benefit Tesla by reducing competition. As the situation unfolds, Tesla Takedown organizers remain determined to challenge Musk’s influence and rally support for their cause.